Smoothie King

When working with the Smoothie King client for Fall 2024 in Cadency, our student-led advertising agency, our ask consisted of three tiers. The first was to define the Smoothie King brand, then conduct store intercepts throughout our area and compare them to the Smoothie King store, and lastly see how the brand is missing it's mark with Gen Z. Throughout the semester we held focus groups, brainstorms, and used platforms such as Warc and Mintel to gather data and Insights on Gen Z. We also utilized eye-tracking technology to track what catches a consumer's mind on various menus.