Nordstrom

When I transitioned into my full-time role as a Strategist at Razorfish, I shifted lanes and joined our brand-new Nordstrom account. Starting in the middle of New York Fashion Week and heading straight into holiday planning, I was immediately immersed in a fast-paced, high-impact environment. Throughout this experience, I’ve deepened my skills across content strategy, brand strategy, community management, and content execution, working closely with cross-functional teams to build social-first ideas rooted in culture and consumer behavior. I also had the opportunity to continue my work within the wellness and beauty space through Nordstrom Beauty, strengthening my understanding of how premium retail, beauty trends, and social storytelling intersect.