Beiersdorf (NIVEA, Aquaphor)

During my summer internship at Razorfish, I worked on the Beiersdorf account, supporting both dermatology and cosmetic brands within their portfolio. My role centered on content strategy, planning, and execution for NIVEA and Aquaphor, where I contributed to social-first campaigns, evergreen content development, and community-driven moments. I collaborated closely with strategy, creative, and account teams to identify trends, shape content recommendations, and help bring brand storytelling to life across platforms. This experience gave me a deeper understanding of how strategy informs creative decisions and strengthened my ability to build thoughtful, audience-first content plans for global beauty and skincare brands.